Nicki Minaj Reacts to Going Number One in 2020 — Again

Barbz, you’ve done it again. Nicki Minaj has secured her second number one single of the year — and of all-time — on the Billboard Hot 100 charts with her track “TROLLZ,” a collab with the rapper Tekashi 6ix9ine.

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Fans of Nicki no doubt woke up today ready to refresh Chart Data continuously until the top spots of the Billboard charts were revealed later this afternoon, just as they did earlier this spring when there was speculation her assist on Doja Cat’s “Say So” would compete with Megan Thee Stallion and Beyoncé’s “Savage” for number one. Surprising absolutely no one: “TROLLZ” did indeed take home the coveted top spot, marking Nicki’s second appearance on a number one single in 2020.

https://t.co/iBK7D2Ya22 — Mrs. Petty (@Mrs. Petty)1592848226.0

A number of records were broken with the debut of “TROLLZ” atop the Hot 100 chart, including the record for biggest US sales week of the year so far with 116,000 copies sold. Nicki joins an elite crew, including Roddy Ricch and Ariana Grande as the only artists to win the top spot multiple times in 2020. She becomes one of only two female rappers, including the legendary Lauryn Hill, to debut at number one on the chart.

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Reacting to the news, Nicki first recorded herself squealing in laughter on Twitter’s new voice tweet feature, presumably out of pure delight at once again conquering the charts over a decade into her career. Later, she elaborated on her happiness by congratulating Barbz directly in a video message: “Y’all did this with no playlisting and no radio. It’s just not happening in 2020, all the records on the top of the chart right now are doing that with heavy playlisting and heavy radio. For us to do that, debuting, that’s insane.”

♥️🌈‼️🦄🎊🎉💛😘🥰 https://t.co/G1U4fxBCF4 — Mrs. Petty (@Mrs. Petty)1592852376.0

Still, the victory even has some of Nicki’s most fervent Barbz divided over whether or not they want to support her connection to 6ix9ine, who plead guilty to a use of a child in a sexual performance charge in 2015 and was released from prison this year on racketeering and firearm charges. One fan alluded to the situation indirectly on Twitter, writing, “Who’s gonna tell 6ix9ine we was ONLY buying for nicki minaj and ONLY her.”

Photo via Getty for Marc Jacobs/ Dimitrios Kambouris

Who Is Roddy Ricch? Meet the New Justin Bieber

In 2007, a veritable lifetime ago, Justin Bieber became popular through a then-emerging video platform called YouTube. In 2020, much has changed. YouTube’s hardly the go-to place for discovering new music; try TikTok, the birthplace of Generation Lil Nas X.

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Now Roddy Ricch, a rising 21-year-old rapper from Compton, has the new viral hit in town. The Atlantic Records signee just outbid Justin Bieber’s “Yummy” for the top spot on the Billboard Hot 100 with “The Box.” Though the song wasn’t even an official single from Ricch’s just-released number one debut, Please Excuse Me for Being Antisocial, it quickly made a huge impact on TikTok and streaming services.

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Ricch’s music is currently being enjoyed by over 25 million monthly Spotify streamers and counting, and “The Box” stands at well over 100 million streams so far since its release last month. Ricch’s simultaneous number one album and song is, as the New York Times notes, a feat that hasn’t been accomplished since Lady Gaga and Bradley Cooper’s A Star Is Born soundtrack.

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The virality of Ricch’s track and the accumulation of enormous streaming numbers can largely be attributed to the meme-ability of “The Box’s” distinctive squeaky instrumental and it’s instant popularity on TikTok. Predicting the formula of what made Ricch’s “The Box” catch on so quickly is a bit tougher. It helps that the song’s distinctive, squeaky instrumental evoking windshield wipers makes it instantly memorable (and meme-able).

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TikTokers have shared clips of themselves dancing to the song and performing skits inspired by it, but not one of these videos can be solely attributed to the “The Box’s” success, like how Shiggy’s dance video catalyzed the ubiquity of Drake’s “In My Feelings.” Rather, it seems “The Box” partially achieved popularity by being everywhere on TikTok.


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Ricch nodded to his organic viral success by cheekily tweeting:

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Placing the tweet in context, Bieber posted a (now-removed) ill-received Instagram post promoting streaming tactics pioneered by stans. Many thought Bieber’s post seemed at best desperate, and at worst, well, also desperate. In contrast, Ricch’s seemingly sudden breakthrough (he has two other mixtapes dating back to 2017) positions him as an underdog who has earned his coveted spot on top. With that kind of success this early on in his career, Roddy Ricch could very well be America’s next big rap star.

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Sorry Justin!

@roddyricch on Instagram: “i went # 1 and i wanna giveaway $20,000 cash HOW TO ENTER: – FOLLOW EVERYONE THAT I FOLLOW, SHARE THIS POST & ILL PICK A WINNER IN 48…”

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Photo via Instagram